Your business and the accessibility of
Your Website
Many of our peers do not spend enough time making websites
accessible. They miss a sizeable percentage of customers.
Customers that you can serve. A website that caters to the
needs of handicapped individuals, and people using browsers
other than Internet Express. Such as third party browsers,
PDA’s etc. As a business owner, it is important to have
a website is as accessible as you can possibly make it. With
greater accessability you stand to benefit from:·
- A higher standard of competition
- Increased Market Share
- Improved Efficiency
- Demonstration of Social Responsibility
- Reduce Legal Liability.
By having an accessible website you increase your website’s
ability to reach people, thereby helping to increase market
share. In some market populations the number of people with
disabilities can be as high as 20 percent. Some countries
experience disability numbers as high as 8 to 10 percent.
An accessible website also allows people who don’t
speak the language the website is written in, have it translated
to their own. This makes it easier to reach a more diverse
group of people.
Search engines like accessible websites. These websites are
text and content based. Search engines only read text. Accessible
websites are more likely to be listed favorably with search
engines because they provide more content making them appear
more relevant. In other words, work on your website's accessibility
will help you achive better search
engine optimization.
You can improve website efficiency through satisfying accessibility
standards. Websites are easier to maintain, and they usually
load faster by web browsers.
Smart businesses stress their commitment to helping their
community. An accessible website is an easy way to demonstrate
your responsiblity to your community.
With anti-discrimination laws becoming the norm, an accessible
website can help public institutions like governments, schools,
and other pubic operatins avoid legal problems. |
