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Thursday, April 03, 2008
Google is Selling Performics
Part of the Google purchase of DoubleClick was the Performics division. Performics provides Search Engine Marketing (SEM), Search Engine Optimization services (SEO), and also runs the third largest affiliate network on the internet.
Google didn't want to get into a conflict of interest situation with a company working on SEM and SEO. Google announced they are splitting the company into two pieces. They are selling the SEM/SEO part, and keeping the affiliate marketing part.
Looks like Commission Junction, Pepperjam, etal. have reason for concern.
Thursday, April 03, 2008 7:47:07 AM (Eastern Standard Time, UTC-05:00) internet news