I just finished the Adsense Code... yeah, yeah, I should have read it a long time ago.  Just too many things to do. Anyway, I found it rather informative. It's mostly about tweaking your ads to increase their clickthrough rates.

Joel Comm discusses a number of very informative and important topics that you should understand if you are using Adsense. Some of the things he covers in his book are:

• Using colors to increase your clicks
• How to maximize visibility and response
• Controlling ad placement
• Using the Google search box
• Using multiple ad blocks
• Writing relevant content
• Response tracking and testing.
• Do's and don'ts about Adsense

He has links to resources and tools, some free, some rather pricey. He has set up affiliate linking for most of them so he can get a piece of the action.

The price is right on this book.  If you can't find enough info on Adsense to get your 15-17.00 back, you are just not using Adsense.

Thursday, July 10, 2008 10:30:52 AM (Eastern Standard Time, UTC-05:00)      Comments [0]  web businesses