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Friday, October 10, 2008
Google Map Ads
For those of you working on website SEO for local businesses, Google's new rules will be difficult to deal with. You can no longer use a keyword rich phrase to name you business on Google Maps. You have to use the actual name.
While some of the rule changes will help the user find what they are looking for, not being able to use keywords in the naming at all could easily leave out many businesses who would fit the search very well.
Also, if your business exists in several areas, or cities, you will no longer be able to create multiple listings for keywords that are specific to a particular location.
So far most businesses that are in Google Maps haven't defined the attributes to describe their business. If you're using Google Maps for advertising, you could get a jump on the competition by adding these.
Check out the new rules in Google's Business Listing Quality Guidelines
Friday, October 10, 2008 9:55:13 AM (Eastern Standard Time, UTC-05:00)