Since I'm using Yahoo ads, this is of particular concern to me. Yahoo's search results will contain Google's Adsense ads alongside Yahoo's results. I assume this will bounce Yahoo's ads on the pages that will be server. The test will include 3% of search results and will apply to US traffic, and the extended network will not be affected.
One thought that occurs to me is that Yahoo may be poking a stick in Microsoft's eye, perhaps to get them to raise their bid.
Learn about it here. The war continues.
http://feeds.feedburner.com/~r/zdnet/microsoft/~3/267242184/
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