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Wednesday, March 19, 2008
8 Ways to Drive Traffic to Your Website
Traffic is the holy grail of website marketing. Building website traffic is sought after by everyone from the smallest business to Google itself. Everyone running an internet business knows they need to get as much traffic as they possibly can.
Some ways to get traffic are:
- Article marketing
- Link exchange
- Pay Per Click
- Traffic generators
- Blogging
- Search engine optimization
- Email lists
- Social networking
Article marketing is a slow process, and a lot of work, but the results are long lasting, and if you can write reasonably well. There is a lot of upside.
Exchanging links with relevant sites is a good idea. Be careful that you're not linking to sites who are banned by the engines as that can hurt you. You want to find site with decent page ranking, and that are in the same field as your site.
Pay per click (ppc) is a quick way to get started. Be careful though, it's very easy to have your per click costs exceed your revenue. While works, you will need multiple revenue streams to pay for it.
Traffic generators work in different ways to generate traffic. They will use popups, popunders, browser toolbars, and various other methods. There are two main problems with traffic generators. One, the traffic is usually not well targeted, and two, some of the techniques used are not always above board.
Blogging is a great way to increase your web traffic. You can generate interest in your product or service by not only making entries in your own blog, but also posting to other's blogs. You will need to make good posts here so the owners of the blog won't consider your posts spamming and delete them.
Within reason, Search Engine Optimization (SEO) can be used to improve your ranking in the engines. While it is important to have your titles, and content focus on the subject, your content should be pointed more to the reader. These days the SEO that still works is very limited. Most of the tricks have been made irrelevant by the search engines. One thing you should do is to be sure the engine is traveling all the way through your site. Make a site map, and keep it updated. Also, have text links to your inner pages, not just graphic buttons. Many times I'll use graphic menu buttons on the top, and duplicate the links with small text links on the footer of the page.
Email lists are very important. You need to create a list and see too it that you are providing good information to your readers. It may be the most important marketing tool on the net. Provide your readers valuable information, and they will repay you well.
Social networking can also be very effective. There is a lot of traffic on these sites, and if you can get links to your site in your posts, you will increase your traffic a great deal.
We ran across an e-book on ways to get traffic, some of which are new. Many of which work very well. Check out the new review at http://www.reviewopportunity.com/nam.htm
Wednesday, March 19, 2008 5:28:48 PM (Eastern Standard Time, UTC-05:00)

Thursday, March 13, 2008
Google introduces Ad Manager
Google just purchased DoubleClick who has 60% of the display ad market. Now they've released Ad Manager. Ad Manager is a free tool that will help target ads, manage inventory, and optimize yield. You can sell direct ads and hook them to any network you want.
https://www.google.com/admanager/login/en_US/index.html
Thursday, March 13, 2008 5:06:08 PM (Eastern Standard Time, UTC-05:00)
internet news
Windows Live Writer
I'm trying out Windows Live Writer today to edit this blog. It's a new free app from Microsoft. So far I'm impressed. Makes entering new info less of a chore, and it saves the drafts and posts in so they're handy. It's at http://windowslivewriter.spaces.live.com/
It really does simplify the process.
Thursday, March 13, 2008 9:09:03 AM (Eastern Standard Time, UTC-05:00)
tips

Thursday, February 21, 2008

Thursday, February 14, 2008
Net Neutrality
You may want to contact your congressman over this bill that was introduced in congress. It is designed to stop ISP's from playing internet traffic cop.
Rep. Edward Markey, D-Mass. who is the chairman of the House Energy and Commerce Committee's subcommittee on telecommunications and the Internet, introduced a bill to promote the principle, known as "Net neutrality," of treating all Internet traffic equally. He introduced similar legislation in 2006, and he says the bill doesn't regulate the internet, it makes sure that the rules are the same for everyone.
Thursday, February 14, 2008 11:38:37 AM (Eastern Standard Time, UTC-05:00)
internet news

Tuesday, February 12, 2008

Thursday, February 07, 2008
Another Flood
I couldn't believe it. We just had another flood that was high enough to put water in our street. That means that many of the downtown businesses in Findlay, Ohio had water inside them. Rather than try to correct what is becoming a frequent problem, the City if Findlay decided to build a shopping center right smack in the floodplain.
I put an aerial photo of the shopping center property during our August flood on www.findlaywisdom.com. I hope to get some ground shots I took yesterday on the website shortly.
Thursday, February 07, 2008 9:27:39 AM (Eastern Standard Time, UTC-05:00)
general

Tuesday, January 29, 2008
Automatic URLs
I was talking to Jason Isaksen on the phone today, and he made a really great suggestion. His suggestion was, the free Affiliate File Cabinet application that we released a week or so ago should automatically open your web browser and go to the URLs stored in the app.
I thought this was a truly time saving addition, so I just put a new version on www.affiliatefilecabinet.com with the new feature implemented.
If you've already downloaded AFC, and entered your data in it, you can just install the new version over the old. It won't affect your data at all.
Tuesday, January 29, 2008 2:14:22 PM (Eastern Standard Time, UTC-05:00)
web businesses

Sunday, January 27, 2008
Twitter
Well I joined Twitter today. I'm reading quite a few blog entries recommending using social media in our internet marketing efforts. I'm not sure if it's valuable or not at this point. Your welcome to check out my Twitter account. I hope to find out what the fuss is all about. More to come.
Sunday, January 27, 2008 5:44:55 PM (Eastern Standard Time, UTC-05:00)
internet news