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Tuesday, December 09, 2008
Serious Internet Marketers Only!
The Black Ink Project is a course on how to create and develop an affiliate marketing campaign. It covers everything from site design, to keyword research, to monetization. For some, it might be slightly technical, but I found it to be refreshingly detailed.
Rather than use generalizations about this method or that procedure, as most of the marketing courses on the internet do, Jeremy Palmer takes you through the whole process, step by step. If you follow his video tutorials to the letter, you will undoubtedly end up with a website, indeed web sites, that will have a professional appearance, and more importantly, make lots of cash.
I've been designing web sites for years, and Jeremy taught me some new ways to create web sites that is faster, easier, and have a nicer presentation than the methods I've been using. His information will be valuable to the beginner as well. He also gets into outsourcing your website design to others, so that you can spend your time working on the marketing aspects of your campaign if that is your preference.
The basic part of the course is thirteen videos, and various supporting files such as Power Point presentations, spreadsheet files, and .pdf files. It is broken down into days. Each video along with it's supporting files covers a day's lesson. Of course, you can cover the information at your own pace, but dividing the course into days give it an easy to digest framework.
The Black Ink Project includes:
- Day 1: testing the niche - Will it be successful?
- Day 2: Developing your business plan
- Day 3: Content planning
- Day 4: Your website blueprint
- Day 5: Outsourcing with 99designs.com
- Day 6: Creating a design with Adobe Fireworks
- Day 7: Developing a site with Adobe Dreamweaver
- Day 8: Developing a site with Dreamweaver part 2
- Day 9: Installing a Wordpress blog
- Day 10: Customizing a Wordpress blog
- Day 11: Outsourcing your website
- Day 12: Keyword discovery
- Day 13: Setting up your PPC campaign
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If you are into the comparatively simple world of being a Clickbank affiliate, you may be more interested in The Commission Blueprint. You can read about that here. The Black Ink Project deals with more general affiliate programs like The Pepperjam Network or Commission Junction, but it will work with Clickbank as well. These affiliate networks will allow you to find a niche with much less competition.
Find out more
Tuesday, December 09, 2008 5:10:38 PM (Eastern Standard Time, UTC-05:00)

Tuesday, November 25, 2008
When the Going Gets Tough, the Tough Get Going!
The economy is certainly slowing down. We hear it in the news every day. The banks aren't lending, real estate prices are dropping, the automotive industry is on it's last legs. They're trying to get a government loan.The construction industry is nearly dead in the water.
As the plants close, people lose their jobs and wind up sitting at home collecting unemployment. They stop spending money causing more closings which just starts the circle over again. Our economy will take some time to find a new equilibrium, and we are all involved. As things slow down, we really have no way to guess how far it will go. We just know the going will get tougher before it gets better.
Perhaps you've tried to make some money marketing products on the internet, and just never got things going well enough to get anywhere. Maybe you're one of the folks who look at the many complicated courses and money making information, and just found it too complicated to make any sense. You keep studying, but you can't find the missing link. The info that's left out that is the key to the whole thing.
Well, we found an excellent way to get tough. Instead of waiting for the world to crash down around you, use your time to create new income streams. You really need to check out Commission Blueprint. The thing that makes Commission Blueprint stand out from all the rest is that it's a whole step by step system that takes you from start to finish. I've gone through their system. It works, and it doesn't take a genius to make it happen!
The brain child of Steve Clayton and Tim Godfrey, Commission Blueprint is truly easy to follow. There are 14 videos that walk you through the procedure, along with written outlines, website templates, and all the resources you need to get a successful campaign off the ground. They've simplified the process so that anyone can do it.
- How to pick a product that has a decent chance of success.
- How to do keyword research.
- How to setup a domain name and website hosting.
- How to create your landing page and website.
- Write a story that sells.
- Setup your landing page for maximum conversion.
- Setup your Google Adwords campaign.
- Tracking your conversions.
- How to test the campaign and tweak it.
- How to ramp up a profitable campaign to make the really big bucks.
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What is so cool about this system is that it is step by step and all the steps are there for you. Steve also gets into some great tips and resources that will help you with your existing web sites and campaigns. It's worth triple what they're asking for it.
Tuesday, November 25, 2008 5:28:35 PM (Eastern Standard Time, UTC-05:00)

Thursday, October 30, 2008
How to Recession-proof Your Internet Business
You’ve probably been hearing about the recession so often that the news is starting to fall on deaf ears. I know it is with me. I’m sick of hearing about it.
The stock market goes down, and it goes back up. Rest assured that it will not come back to last year’s levels anytime soon. The analysts call these bear market rallies a "dead cat bounce". When it's done bouncing, the cat's still dead.
I’ve been spending the last few weeks looking for real marketing products that will propel your sales into the atmosphere. The first one is about dominating your market. If you follow the procedures…
To learn the rest of the story and find out more about these important marketing tools, follow the link below, or copy and paste it into your web browser.
http://www.YourCyberWorld.com/namr1.aspx
Thursday, October 30, 2008 10:33:05 AM (Eastern Standard Time, UTC-05:00)

Thursday, October 23, 2008
How to Write a Compelling Headline
I wanted to take this opportunity to provide a bit of help to you in the area of writing advertising copy. We all know that one of the most important skills in internet marketing is writing easy to read, informative, articles and web content. In this post I want to focus on headlines.
You may already have a talent for writing powerful headlines. More likely, you will be in the majority of people who have trouble writing a headline that draws. Here are some simple methods, you can use, to help you write effective headlines.
The only purpose of the headline is to make the reader read on. No more, no less. Once your reader moves on to the content of your article, your headline has done it's job. If he moves away your headline has failed, at least with that reader.
The very first thing you need to do is research what others are doing with their headlines. Every time you see a headline that catches your eye, and creates a desire to read more, save a copy in your "swipe file". Swipe files are files in which copywriters "swipe" other copywriter's good marketing ideas. They check out the swipe file when they are ready to work on their own material.
Often, the best headlines are already written. If can find a headline that works, you will have no need reinvent the wheel. Use the best ideas that you come across every day in your normal reading. I'm constantly coming across headlines that drive me to read on. Does the headline shock you? Is it exciting, strange, unbelievable? Maybe it just made you curious.
There are lots of very compelling headlines you can use just by filing in the blanks. You can work on a person's curiosity with, "Are You _______"? Examples such as: "Are You Ashamed of Your Children's Behavior?", or in today's economy, "Are You Worried Your Paychecks Will Stop?".
This one will send the message that the reader will learn something of importance. "How to _______" uses two of the most powerful words in a headline. Examples are: "How to Build a Fence", "How to Make a Million Dollars", or "How to Compose a Compelling Headline".
Another headline is "If You Are_________ You Can ________". Examples being: "If You Are a Non-smoker You Can Save 15% on Homeowners Insurance", and "If You Are Short on Money You Can Qualify For $10,000.00 Cash". This headline starts by focusing on a particular group and solves a problem for them.
You're not trying to sell anything with a headline. You just want to get enough interest from the reader so he will continue to read the rest of your letter or article. If you were a door to door salesman, this would be like putting your foot in the door, holding it open long enough to get your pitch out.
Make your headlines bold, punchy, and interest grabbing. Use them to bring your reader to the sub headline, or first paragraph where you will make your case that he needs to read on.
Thursday, October 23, 2008 9:58:48 AM (Eastern Standard Time, UTC-05:00)

Friday, October 10, 2008
Google Map Ads
For those of you working on website SEO for local businesses, Google's new rules will be difficult to deal with. You can no longer use a keyword rich phrase to name you business on Google Maps. You have to use the actual name.
While some of the rule changes will help the user find what they are looking for, not being able to use keywords in the naming at all could easily leave out many businesses who would fit the search very well.
Also, if your business exists in several areas, or cities, you will no longer be able to create multiple listings for keywords that are specific to a particular location.
So far most businesses that are in Google Maps haven't defined the attributes to describe their business. If you're using Google Maps for advertising, you could get a jump on the competition by adding these.
Check out the new rules in Google's Business Listing Quality Guidelines
Friday, October 10, 2008 9:55:13 AM (Eastern Standard Time, UTC-05:00)

Wednesday, October 08, 2008
Advertising Your Website
Customers ask me daily how they can advertise their website. It is not terribly difficult, but it does take quite a bit of time and effort. I happen to be from the school of targeted traffic. That is, I'm much more interested in traffic that has a need to view my site, rather than traffic that is generated on a random basis.
To get a site going quickly, I find that pay per click (PPC) works very well. You have to be careful that your revenues are greater than your expenses here though. Once you get started with PPC, it is necessary to constantly tweak it using split-testing techniques to improve your conversion rates.
There are many ways to generate targeted traffic, but some of the best that I have found are:
- Article Marketing
- Blogging
- Email lists
- Social networking and forum participation.
There are a number of article directories that are worthwhile. Here are a few of the best.
- EzineArticles.com
- Article Alley
- articledashboard.com
Write articles on your subject and link them back to your website.
A blog is a necessity. Try to post to it regularly if not every day. For myself, I find it very difficult to keep it up when I involved in a software project, which is why I haven't posted anything for some time.
Email lists are essential. The best company to handle your list is AWeber. You can setup auto-responders so that your customers hear from you on a regular basis automatically.
As to social networking, you should hook up to digital point forums, Twitter, and as many others as you have time for. It's also good to post to other peoples blogs because the links will point to your website.
Wednesday, October 08, 2008 12:26:07 PM (Eastern Standard Time, UTC-05:00)

Thursday, September 11, 2008
Google Chrome
From everything I'm reading about Google Chrome, their new web browser, it's best to stay away for now. It looks like it will be an excellent platform, but they need to get some bugs and security holes worked out first.
Security researchers have found a buffer overflow vulnerability that could allow hackers to take control of your computer. They have found a half dozen other problems, and it's only been out a week. It's to be expected though as this is a new product that has to go through some growing pains.
I looks like it will be quite the contender in the browser wars, but for now it's probably best to stay with your old standby.
Bookmark & Share
Thursday, September 11, 2008 4:58:02 PM (Eastern Standard Time, UTC-05:00)
internet news

Thursday, September 04, 2008
A Review of Jordan Adler's book, Beach Money
Beach Money is about businesses that provide income even when you aren't working. The main examples of this are network marketing companies.
Though network marketing is considered by many a pyramid or Ponzi scheme, some network marketing companies are the real deal. When they run professionally and have a quality product, they can make a great deal of money for the participants.
Jordan Adler is one of the most successful network marketing distributors on the planet. He describes the road he took to get there in his book. He also gets into ways others can follow in his footsteps.
It's an enjoyable, informative read.
Find out more at http://www.marketingideasandtools.com/beach_money.html
Thursday, September 04, 2008 11:03:31 AM (Eastern Standard Time, UTC-05:00)
general