Key West Update

If any of you are going to Key West in the near future, and enjoy shrimp scampi, you will have to stop by Chef Gregory’s booth in Mallory Square during the evening Sunset Celebration. He has fresh shrimp scampi and shrimp cocktail, which is some of the best I’ve ever had.

He’s a little crazy as you can see in the photo below, Gregory is on the left, but he takes his food VERY seriously. The scampi is to die for.

Tuesday, March 03, 2009 3:11:40 PM (Eastern Standard Time, UTC-05:00)      Comments [0]  

Key West Sunset

Ever so slightly off topic, but I wanted to share a photo I took from Mallory Square in Key West.

Friday, February 27, 2009 8:26:56 AM (Eastern Standard Time, UTC-05:00)      Comments [0]  general

Techniques make 68% more profit

I want to give you a few simple techniques that can easily increase your profit by as much as 68% - just like it did for one of the Formula Five clients, Dave Lorrez.

You should block out as much time as you need to execute these techniques because -- well, you'll make a lot more money if you do them.

First of all, I want you to think about this statement:

"Shoppers think that their needs are different from everyone else's".

Do you agree?

Tell you what: The next time you go shopping for a discretionary product (one that you wouldn't normally buy unless you had a special need or there was a special
circumstance), try to write down what's going through your head as you consider a purchase.

I do want you to try that, but I'll go ahead and spare you the suspense.

Shoppers think that their needs are UNIQUE.

They Are Not. Let me explain...

Here's a list of what your prospects are thinking about while they consider making a purchase:

1. Will it do what it says it will do?
2. Will it be easy for me to use?
3. Will it take a lot of my time to work?
4. Is this the only solution to my problem, or will it require others?
5. What if it doesn't work?
6. What if something goes wrong?
7. Can I afford it?
8. What will my friends, family, or peers say?
9. Do I really need it?
10. Am I sure that I know enough about it?
11. Am I sure I know enough about the company selling it to me?
12. What if this is not the right version?

And no matter who they are, or what product they are buying - those questions occur during their decision making process.

Please notice the following about those questions:

There are virtually no questions about the "up side" of ownership. They're all based on Failure or Risk Scenarios.

Now I'll ask you the Sixty Four Thousand Dollar Question:

Are you letting your prospects into your sales process without answering all of those questions?

Here's another one - are you trying to answer those questions
with just the features of your product?

If you even hesitated answering (BTW - no one wants to answer 'yes' to a question that makes them feel silly) then you're losing a LOT of sales.

Not to worry - I have a solution.

Sell your H.O.E.

Your job is to sell a "Heroic Ownership Experience"

There's 2 parts to this:

Before you can even begin to "close a sale" (and this goes for online AND offline companies) you have to persuade the prospect of these 2 things:

Their purchase is SAFE, and it is SMART.

Answering every one of those 12 questions will leave the prospect feeling that they've made the right decision, and that they've eliminated as much risk as possible because they're buying from you.

But that's not all you have to do to "Sell the HOE".

In our case study, Dave did a half-days worth of work on product positioning and his company's sales process.

The result was an extra 68% Net Profit from one of his product lines.

Here's what he did:

He worked on his Company Value Proposition AND his Product Value Proposition. Very simply, he answered all the questions that a customer has (from that list above), but he answered them in a very sneaky way...

He simultaneously made the customer feel SMART and SAFE all while introducing the feelings of Excitement and Desire. When you do that, you have sold the Heroic Ownership Experience.

You've sold your HOE.

Here's a little template for you to use:

Say that the prospects question is "Will it be easy for me to use?" The answer is not JUST "Yes"...

You tell them:

Advantage: "In our tests, the vast majority of customers are up and running within [a short time frame]" Advantage: "We've create an easy set of Step-by-Step instructions that will get you [benefit]" Benefit: "Using this [product] is so easy that you'll [get a huge benefit] so you can [get more time to do more or something else with another benefit]"

Here's a practical example:

You're thinking about buying a Learning Remote Control.

* "And don't worry, this LRC is so easy to use that the vast majority of our customers are up and running within 7 minutes!

* That's because we've created simple, step-by-step illustrated instructions and put them in every package - just follow the steps, and in less time than it takes to make a cup of coffee, your LRC will make that clutter of other remotes obsolete!

* With your LRC, you'll save 70% on those expensive batteries, never have the frustration trying to find a stray remote at that critical moment, and automate your media or home theater experience just like those huge & expensive custom
installations have - but at less than a fraction of the price."

Do something like that (and BTW, a half-hearted attempt is superior than no attempt at all), watch your conversion rates SOAR.

Once that's done, you've got to...

PIMP your H.O.E.

When you offer "Positive Impressions from Multiple Persuasions", the Heroic Ownership Experience becomes MORE REAL.

It's very simple to do - simply run down that checklist and create Excitement and Desire by making your prospects feel SAFE and SMART.

This is truly a step-by-step process. Don't over think it. You don't need to worry about its effectiveness. It works every time like gangbusters.

You just PIMP your HOE. (Look, I'm already headed to the lake of fire... I'm just sealing the deal with this newsletter... :)

Dave Lorrez Video Case Study is quick and to the point, and you should check it out. Just a heads-up warning: The handful of people that have seen it usually respond with "He makes it sound kind of too easy..."

GOOD! Because this stuff IS easy!

What's not easy is overcoming the innate human proclivity for non-action.

Meaning - Just do it, and worry about figuring out why it works later. Trust me - I've done this before.

Have a look at Dave's Video Case Study here.

------------------

Question from a Subscriber:

"Rusty, I'm already impressed with Margin Magnifier (Module 1 from FormulaFive), but can you tell me a bit more about Module 4 - Conversion Control?"

Sure thing:

Conversion Control reveals never-seen before techniques that will transmogrify leads into paying customers who buy more, buy more often, and remain customers longer - far longer than a typical customer.

"Conversion Control" will show you:

* The essential 14-Step Customer Closing System that EVERY business needs because without it, you lose sales in droves.

* Create the most powerful sales copy for any product according to a precise formula that has been proven to skyrocket your conversion rates.

* Avoid the biggest mistake that virtually everyone makes when creating their guarantee.

* Discover a radical new prospect attention-grabber to elicit the maximum response, almost as if the message was written specifically for them.

* Uncover testing and measurement strategies so powerful that you can practically predict the outcome of a campaign before you show it to a single prospect.

* Have secret-agent quality intelligence about your prospect's true needs, goals, and exactly what will make them buy from you now.

There's a ton more info about FormulaFive right here.

Hope that helps!

Till next time!

Rusty

P.S. This is why you never give up. I just got this from a
client:

Matthew Jones of Brisbane AUS - in his first week in FormulaFIVE:

"I made just a minor change to an email that I send out - the additional paragraph that I added was... attempting to get them thinking about how long (hours and days) they spend now and what it would be worth to them if it only took 5 minutes - well this
worked a treat.

The product usually brings in $15,000 per month but after the email has brought in 24 sales in just a few hours and $7,488. Not bad for 10 minutes work to tweak my auto-responder emails.

This is on top of the $8,000 I did during the Formula5 pre-lauch with the 'Zombie Reactivation' email. So the 2 emails combined have given in 1 week what would normally take 4 weeks."

FormulaFive is filling up fast! Use the "Recession Buster" plan to secure your spot before its gone. Get it here.

Tuesday, February 03, 2009 7:49:58 AM (Eastern Standard Time, UTC-05:00)      Comments [0]  

With the New Year Just Around the Corner, Now is the Time to Jumpstart Your Internet Business

I have to tell you about a new product that could change the way you do business. In fact, when I made my first post about this, I spent 3 days responding to emails that told me how much everyone appreciated hearing about this system.

The forces are aligning. You have an opportunity to hit the ground running at the start of the new year. There will never be a better time to ramp up your internet business. It is the right time to start a new business. Especially one that requires such a small initial investment, both in time and money. While everyone else is looking around trying to figure out what to do in light of the economy, you will have an opportunity to blow right past the bystanders.

You can make 2009 the best year of your life. All you have to do is follow the blueprint...

To see the rest of the story and check out this amazing system, just follow this link.  www.yourcyberworld.com/blueprintr/msg2.aspx.

Dedicated to your success.

Warm regards,
Rusty Campbell

Tuesday, December 30, 2008 6:27:18 PM (Eastern Standard Time, UTC-05:00)      Comments [0]  

Bucket Brigade Copywriting

"Bucket brigade" is a copywriting technique that has been around for over a century, and probably goes back to before the invention of the printing press. It's not magic or some secret skill, but instead is a simple copywriting technique that works really, really well.

What is the bucket brigade?

It is the thing that makes a 16 page sales letter be read all the way through, by reader after reader. It is an extremely simple concept that is unbelievably effective. In fact, it's so effective that it almost seems like magic. Want to get your pitch delivered? Use a bucket brigade!

So, what am I talking about?

Every copywriter worth his salt uses the bucket brigade to get his sales letters read. It has to be one of the most effective tools in a marketer's toolbox. Copywriter's ignore it to their peril. The good one's always use it in some form or another.

Here's one example...

If you've been around internet marketing for very long, you have heard, or read, about Yanik Silver's Instant Sales Letters. When Yanik released them some years ago, they were an absolute sensation.  In fact, Yanik's still selling them. The sales letter for the product is over 15 pages long, and it's quite effective.

How do I get people to read 15 pages of sales pitch?

Aren't you listening?
THE BUCKET BRIGADE!

I use it to write all of my sales letters in one form or another.  Sometimes I'm a bit more subtle about it, but it's always there. I use it to pitch my best selling products.  Shoot, I use it to sell ALL my products.

For crying out loud... exactly what is the bucket brigade?

You guessed it! It's what you've been reading all through this article. the bucket brigade is words that grab folks and force them to read the next paragraph. They are emotionally charged words that grab the reader's interest.

Where did they get this unique concept?

When a bucket brigade is used to put out a fire the bucket is passed quickly from one person to the next until the water is thrown on the fire. Then, the buckets are handed back up the line to be filled again and again.

It's a fact...

With copy writing, the reader is passed from one paragraph to another by high tension words. Words like you've seen in this article. "What is ", "So, what am I talking about", "Aren't you listening? ", "For crying out loud ", "Where did they get", "It's a fact" are all hooked into the bucket brigade. There are tons more.

So obviously, years ago copywriters adopted the term bucket brigade to describe the work of the "high tension" / "keep reading" words and their placement in their sales letters. They are used at the beginning of important paragraphs.

Here’s the scoop: These words tell the reader one thing. Don't quit reading now, or you'll miss the most important point of all. Just keep on a little bit more and the secrets of the universe will be revealed. This part is really important! Don't miss it!

See if this rings a bell...

The television industry even picked up on this in the early days, and it continues yet today.

So, what is TV's answer to the bucket brigade?

Yep, you got it, the cliffhanger. How many soap operas, or weekly serials have you watched when the story was interrupted in the most exciting part, to be continued in the next show? The networks use it everyday to keep interest at a highly charged level.

Can you believe it? TV even uses the bucket brigade with news shows. They'll give you a little taste of the piece, then switch to a commercial. When they come back, they might give you the whole thing, or you might have to wait until after the NEXT commercial. It all depends on how diabolical the writers are feeling that day.

Be sure and stick around... were going to show you Jessica Simpson's big secret... right after this commercial break.

Bottom line; good copy writers know that the instant you bore or confuse the reader, he's gone. The pitch is over and the sale is lost. You have to avoid this at all costs.

And check this out...

You don't have to memorize a whole bunch of high tension phrases. There are just two things you need to do. The first one is, keep your sales letters. When you read a bucket brigade phrase copy it to a list of phrases for future use.

And it gets even better, the second thing you need to remember is to just keep in mind an old journalism trick. "Who, why, what, where, when, and how. "Who is important in your life?, " Why do you need this?", "What is important to you" , "Where did they get this", "When will you ever learn?", "How is this done?".

One last thing...

Use the bucket brigade in your sales letters, and you WILL see you conversion rates soar. It will keep the tension high so that your reader HAS to finish it.
Friday, December 19, 2008 3:53:00 PM (Eastern Standard Time, UTC-05:00)      Comments [0]  

Serious Internet Marketers Only!

The Black Ink Project is a course on how to create and develop an affiliate marketing campaign. It covers everything from site design, to keyword research, to monetization. For some, it might be slightly technical, but I found it to be refreshingly detailed.

Rather than use generalizations about this method or that procedure, as most of the marketing courses on the internet do, Jeremy Palmer takes you through the whole process, step by step. If you follow his video tutorials to the letter, you will undoubtedly end up with a website, indeed web sites, that will have a professional appearance, and more importantly, make lots of cash.

I've been designing web sites for years, and Jeremy taught me some new ways to create web sites that is faster, easier, and have a nicer presentation than the methods I've been using. His information will be valuable to the beginner as well. He also gets into outsourcing your website design to others, so that you can spend your time working on the marketing aspects of your campaign if that is your preference.

The basic part of the course is thirteen videos, and various supporting files such as Power Point presentations, spreadsheet files, and .pdf files. It is broken down into days. Each video along with it's supporting files covers a day's lesson. Of course, you can cover the information at your own pace, but dividing the course into days give it an easy to digest framework.

The Black Ink Project includes:

If you are into the comparatively simple world of being a Clickbank affiliate, you may be more interested in The Commission Blueprint. You can read about that here. The Black Ink Project deals with more general affiliate programs like The Pepperjam Network or Commission Junction, but it will work with Clickbank as well. These affiliate networks will allow you to find a niche with much less competition.

Find out more

Tuesday, December 09, 2008 5:10:38 PM (Eastern Standard Time, UTC-05:00)      Comments [0]  

When the Going Gets Tough, the Tough Get Going!

The economy is certainly slowing down. We hear it in the news every day. The banks aren't lending, real estate prices are dropping, the automotive industry is on it's last legs. They're trying to get a government loan.The construction industry is nearly dead in the water.

As the plants close, people lose their jobs and wind up sitting at home collecting unemployment. They stop spending money causing more closings which just starts the circle over again. Our economy will take some time to find a new equilibrium, and we are all involved. As things slow down, we really have no way to guess how far it will go. We just know the going will get tougher before it gets better.

Perhaps you've tried to make some money marketing products on the internet, and just never got things going well enough to get anywhere. Maybe you're one of the folks who look at the many complicated courses and money making information, and just found it too complicated to make any sense. You keep studying, but you can't find the missing link. The info that's left out that is the key to the whole thing.

Well, we found an excellent way to get tough. Instead of waiting for the world to crash down around you, use your time to create new income streams. You really need to check out Commission Blueprint. The thing that makes Commission Blueprint stand out from all the rest is that it's a whole step by step system that takes you from start to finish. I've gone through their system. It works, and it doesn't take a genius to make it happen!

The brain child of Steve Clayton and Tim Godfrey, Commission Blueprint is truly easy to follow. There are 14 videos that walk you through the procedure, along with written outlines, website templates, and all the resources you need to get a successful campaign off the ground. They've simplified the process so that anyone can do it.

What is so cool about this system is that it is step by step and all the steps are there for you. Steve also gets into some great tips and resources that will help you with your existing web sites and campaigns. It's worth triple what they're asking for it.

Check it out right here!

Tuesday, November 25, 2008 5:28:35 PM (Eastern Standard Time, UTC-05:00)      Comments [0]  

How to Recession-proof Your Internet Business

You’ve probably been hearing about the recession so often that the news is starting to fall on deaf ears. I know it is with me. I’m sick of hearing about it.

The stock market goes down, and it goes back up. Rest assured that it will not come back to last year’s levels anytime soon. The analysts call these bear market rallies a "dead cat bounce". When it's done bouncing, the cat's still dead.

I’ve been spending the last few weeks looking for real marketing products that will propel your sales into the atmosphere. The first one is about dominating your market. If you follow the procedures…

To learn the rest of the story and find out more about these important marketing tools, follow the link below, or copy and paste it into your web browser.

http://www.YourCyberWorld.com/namr1.aspx

Thursday, October 30, 2008 10:33:05 AM (Eastern Standard Time, UTC-05:00)      Comments [0]