Popups are perhaps the most hated internet
marketing techniques since spam. The adult sites have
used them
to mire a customer in an unending loop of sites and
pages.
Gator brought them to a new low by turning
your whole computer into an advertising machine with
it's malware.
Microsoft
uses them as does AOL. Tthey are, in slightly better
taste, but they are still very intrusive. To add more
difficulty to this
advertising
method, there are many popup blockers on the market
that defeat the popups.
Personally, if I run into a site that throws popups
at me, even though I use a popup blocker, I will tend
to move away from the site. That is, if the site is
compelling in other ways, I may stay and check it out,
but I'm always watching for other intrusive marketing
techniques. In other words, they lose a great deal
of credibility with popups.
A technique that is a bit better is the pop-under.
This less intrusive approach puts another browser
window under the one you are reading.
You won't see it until you close your web browser.
This tactic is used more successfully than popups,
but I am uncomfortable with advertising strategies
that force me to make a special effort to close them
out,
especially when I didn't ask for them in the first
place.
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