Choose Your Niche
To choose your niche, the first thing to do is brainstorm
to get a few ideas to explore. You just need a few, say
half
a dozen. After you gather up a few ideas, you will need to
do some keyword research on your topics. Pick topics that
you are interested in. Things you have a passion for. It
is much easier to write great content when you are passionate
about the subject.
You can do keyword research to help choose your topic. There are a number
of ways to do keyword research, some for free, some not. You should
start by creating an Adwords account at Google. Even if you don't intend
to
do pay per click (PPC) advertising, the tools available there can give
you a lot of information as to the popularity of niche you are researching,
and it will show how heavy the competition for the keyword will be as
well.
After you get your Adwords account setup, login and click
tools/keyword tools. Then you can enter a keyword or keyword
phrase that you feel represents your topic. Google will generate
a list of keyword that are relevant to your topic.
You can see there are 3 columns to get an idea
of how your keywords will work. First, if they have high
competition,
will be difficult to achieve highs rankings, or affordable
PPC. Lower competition with adequate search volume is what
you need to look for. Choose a topic with lots of keywords
that have low to medium competition, and have decent popularity.
Clickbank is another useful resource. Here is an example
of an affiliate product that you can sell.
You can sort the products by popularity, and
see the statistics for products close to your topic, even
if you don't wish to market these specific products. A high
gravity (grav) suggests a very popular product. This can give
you a general idea of how popular your topic is.
Your topic needs to be in demand. A reasonable
number of people must be searching for information in your
topic. If it is too narrow, there will not enough interest
in your topic.
Your topic cannot be too broad. A broad topic
will have huge competition. The competing web sites are too
numerous. Also broad themes will have major companies competing
for the niche. A tight niche, even though it has good demand
will have less competition. The big companies will find it
too small to mess with, that makes it just right for the little
guy to rank their pages in the search engines, or afford the
PPC. You will get highly targeted traffic that tends to be
easier to sell that broad untargeted traffic.
Your niche
must have high return on investment (ROI) possibilities.
You should have multiple ways to make a profit from
your site. If you take some time and planning at this
stage, before you are committed to building your site,
you will be able to hit the ground running when you
actually begin marketing your site.
Only when you have settled on a topic, should
you choose a domain name.
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